Lakeland Regional High School Alum
Vice President, Ringwood Chamber of Commerce
Member, Economic Development Committee
Scout Leader, Boy Scouts of America
Owner, Commercial Photography Business
For Mike Einreinhof, it was never a matter of if he would move back to Ringwood but when. Mike lived in Ringwood until the third grade when his family moved to neighboring Wanaque. Even though he had moved one town over, Mike continued to hike and bike in Ringwood throughout his teens and twenties.
After marrying his wife, a lifelong Ringwood resident, there was no question about where they would move to start their family. Eighteen years ago, they bought a home in Cupsaw and have never looked back. Now a father of two young boys, Mike and his family cannot imagine calling anyplace else home.
Mike has spent nearly twenty years building his commercial photography business from small local clients to Fortune 500 companies like Dannon, Modells, and KPMG. One of the most important lessons of any successful company is identifying what makes you unique and capitalize on it. With numerous lakes, some of the tri-state area’s best hiking and biking trails, the New Jersey Botanical Gardens, and more (all located less than an hour from New York City), he believes we should embrace Ringwood’s open space and find ways to make that open space create new revenue streams.
Over the past few years, Mike has worked toward these ecotourism goals with the Ringwood Chamber of Commerce by publishing the Outdoor Recreation Map and working on annual events like the NJBG Harvestfest and this year’s Festival Day at Shepard’s Lake. He also met with Congressman Gottheimer last summer to discuss funding for the parks and to discuss the Borough’s excitement for the proposed Highlands Rail Trail, which would be an amazing pathway around the reservoir that people from all over the region would bring their families to enjoy.
Mike believes these ideas need to continue, not from a few volunteer groups, but from the entire community and council. These are big initiatives that require action instead of stale excuses. Ecotourism is not going to fix everything, but attracting more visitors and more service-based businesses will help our tax base, but more importantly, it will improve the quality of life for our residents. If our taxes can’t go down, then we should at least get more for what we pay.
Ecotourism needs to be a part of a multi-layer plan that includes arts & culture initiatives, sustainability investment, and creative ideas to meet the increasing tax expenses.
Mike has been an active member of the community since his two boys were born; volunteering at the Schools, Library, as a Scout Leader and as their Basketball and Soccer Coach. He also became Vice President of the Chamber of Commerce a few years ago and is also a member of the town’s new Economic Development Committee.
Volunteering in Ringwood has allowed him to meet and work with great people who love Ringwood as much as he does. As great as Ringwood is, Mike believes there is always room for improvement and volunteering is a great way for bringing about change and improvement. It is with this in mind that Mike decided to run for Borough Council.